Salesforce Certified Nonprofit Cloud Consultant 2025 – 400 Free Practice Questions to Pass the Exam

The correct answer is that soft credit is a feature that allows nonprofits to acknowledge and appreciate the contributions of individuals who play a significant role in influencing others to donate. Soft credit enables organizations to attribute a portion of a donation to someone who may have encouraged or referred the donor, even though that individual did not make the actual financial contribution.

For instance, if a board member encourages a friend to donate, that board member would receive a soft credit for the donation, recognizing their influence on that giving decision. This approach enhances relationship building, encourages donor engagement, and fosters a culture of giving within the organization. It is particularly beneficial in stewardship processes, allowing nonprofits to identify and cultivate influential supporters, which can lead to increased overall donations and broadened donor networks.

While the other options may have their own utility within a nonprofit environment—such as ensuring effective volunteer management, tracking relationships within affiliation structures, or managing systematic recurring donations—they do not specifically address the recognition of influential donors in the way that soft credit does.